Social Media Manager

TimeOut

Barcelona

Social Media Instagram Tik Tok

Descripción de la oferta

Location: Barcelona, Spain

Department: Content

Reporting to: Digital Operations Director

 

Volem incorporar una persona responsable del departament de Social Media, encarregada del disseny, planificació i execució de l'estratègia anual de Time Out Spain (Barcelona i Madrid).

 

Funcions

 

  • Dissenyar l'estratègia a llarg termini a través de l'anàlisi de les diferents plataformes socials (Facebook, Twitter, Instagram i TikTok) i les noves tendències del mercat.
  • Definir l'estratègia de continguts (to, creativitat, formats...), tant pagats com orgànics, per generar connexions significatives i maximitzar-ne el reach i l’engagement.
  • Adaptar i optimitzar l’estratègia i les campanyes a cada plataforma per augmentar la visibilitat dels continguts editorials i pagats de la companyia.
  • Generar l’estratègia i el contingut de Social per les campanyes de llançament, tant de productes de la marca com de campanyes de digital branding.
  • Seguiment quantitatiu i qualitatiu dels KPI's i objectius de les xarxes socials, així com de les campanyes de Paid Media.
  • Millorar contínua basada en l’anàlisi de les dades i mètriques de Social.
  • Research i Social Listening continu per descobrir nous insights i tendències en digital per adaptar-les i implementar-les a les plataformes de Time Out Spain.
  • Collaborar amb altres departaments (Redacció, Branded, Solucions Creatives, etc.) per crear accions creuades, identificant els stakeholders i coordinant les accions més adients.
  • Humanitzar la marca i generar relacions amb una comunicació bidireccional amb els usuaris,.
  • Coneixement de l’Influencer Marketing a nivell local.

 

Atributs

 

  • Carrera de Publicitat i Relacions Públiques, Màrqueting o similar.
  • Experiència mínima de 3 anys en agència de publicitat, mitjans de comunicació o departament de màrqueting de client.
  • Indispensable experiència en Social Media amb ènfasi a Instagram i TikTok
  • Domini de les eines per crear i monitoritzar els KPIs les campanyes de Paid Media (CPC, CPM, CPF...)
  • Domini del català i castellà a nivell matern. Es valoraran coneixements d’anglès de cara a la gestió i la coordinació d’accions amb Time Out Internacional.
  • Proactivitat, visió estratègica i extensos coneixements del mercat i les tendències de Social.
  • Actitud positiva i capacitat per treballar en un equip multidisciplinari. 

 

 

What we look for in a candidate

 

Time Out is a company filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to… 

  • Be commercially astute
  • Either have experience at or want to dive headfirst into a fast-paced digital-first company
  • Think globally
  • Have excellent communication and relationship building skills
  • Have a high sense of ownership, urgency and drive
  • Be a team player

 

About Our Culture

 

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

 

About Time Out Group plc

 

Time Out Group is a global media and leisure business that inspires and enables people to explore and enjoy the best of the city.

 

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.

 

Time Out Group has been named one of the Most Innovative Companies for 2020 by Fast Company - this prestigious annual list honours the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world. The Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market.

 

Time Out Media’s digital and physical media proposition comprises websites, mobile, social media, print and live events. Across these platforms, Time Out distributes its high-quality content – written and curated by local expert journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 328 cities and 58 countries. The Company is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.

 

Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The world’s first food and cultural market experience based wholly on editorial curation, Time Out Market captures decades of local knowledge, independent reviews and expert opinions. Everything that is being offered in Time Out Market must have been reviewed with four or five stars, and not one star less, by independent Time Out journalists.

 

The first Time Out Market opened in Lisbon in 2014 and is now Portugal’s most popular attraction with 4.1 million visitors in 2019. Following this success, five new Time Out Markets opened in North America in 2019 in Miami, New York, Boston, Montréal and Chicago. A further pipeline of other global locations includes Dubai, Porto, London and Prague.

Across both business divisions, the Group’s mission is to help people around the world go out better. 

 

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. It’s our integrity, passion, curiosity, creativity and openness that make us successful and a unique team.